21.11¢
per kWh, 2025
[ Madison Gas & Electric Co / WI ]
Madison Gas & Electric Co electricity rates in Wisconsin
NO RATE CASE ON FILE · DATA 2025
change in average rate, 2024→2025
+3.8%
vs 2024
148,482
residential customers
+26.3%
since 2020
What your bill becomes
Bill today
No change on file
Difference / month · / year
Estimated at Madison Gas & Electric Co's average effective residential rate (21.11¢/kWh, EIA, all charges included). Your tariff, fees and taxes differ.
Rate history 2015–2025
| Year | ¢/kWh | Change | Customers |
|---|---|---|---|
| 2015 | 17.18¢ | — | 127,734 |
| 2016 | 16.50¢ | −4.0% | 130,148 |
| 2017 | 17.16¢ | +4.0% | 132,091 |
| 2018 | 16.71¢ | −2.6% | 133,857 |
| 2019 | 16.56¢ | −0.9% | 135,967 |
| 2020 | 16.72¢ | +1.0% | 138,175 |
| 2021 | 16.66¢ | −0.4% | 139,446 |
| 2022 | 18.20¢ | +9.2% | 141,386 |
| 2023 | 19.72¢ | +8.3% | 142,945 |
| 2024 | 20.34¢ | +3.1% | 147,501 |
| 2025 | 21.11¢ | +3.8% | 148,482 |
How this compares
18.08¢
Wisconsin average, 2025
+16.8%
Madison Gas & Electric Co vs WI 2025 average
+22.5%
vs US 2025 average
#1
priciest in WI
Serves 1 county in Wisconsin: Dane. 49 ZIP codes.
What the numbers show
Since 2015, Madison Gas & Electric Co's average residential rate has gone from 17.18¢ to 21.11¢ per kWh: +22.9% over 10 years, or about +2.1% a year. It rose in 6 of the 10 years we can compare, and the biggest one-year increase was +9.2% in 2022. The largest drop was −4.0% in 2016.
For a home using 667 kWh a month, the Wisconsin average, Madison Gas & Electric Co's 2025 rate works out to about $1,690 a year, $243 more than at Wisconsin's average rate of 18.08¢. Of the 67 Wisconsin utilities in our data with a 2025 price, it is the most expensive.
Madison Gas & Electric Co served 127,734 homes in 2015 and 148,482 in 2025 (+16.2%), about 5% of Wisconsin's residential electricity customers.
Who sets Madison Gas & Electric Co's rates
Madison Gas & Electric Co is investor-owned, so it can change its base rates only by filing a rate case with the Public Service Commission of Wisconsin. The commission holds hearings and takes public comment before it rules, and it usually approves less than the company asks for. Fuel and other pass-through charges can change between rate cases.
Commission contact: Public Service Commission of Wisconsin. How we calculate every figure on this page: methodology.
Questions
Is Madison Gas & Electric Co raising rates in 2026?
No rate case for Madison Gas & Electric Co is on file with the Public Service Commission of Wisconsin in our tracker. Its average residential rate moved +3.8% from 2024 to 2025. We check the commission docket monthly.
What does Madison Gas & Electric Co charge per kWh?
Madison Gas & Electric Co's average effective residential rate was 21.11¢ per kWh in 2025 (EIA-861, revenue divided by sales, all charges included). Wisconsin's 2025 average was 18.08¢.
How much have Madison Gas & Electric Co rates gone up in five years?
+26.3% between 2020 and 2025, against +31.1% for Wisconsin as a whole over the latest five-year window.
How many customers does Madison Gas & Electric Co have in Wisconsin?
148,482 residential customers in 2025, across 1 county including Dane, according to the EIA-861 survey.
Where do these numbers come from?
Rates and customer counts are from the US Energy Information Administration's annual EIA-861 survey, which every US utility files. Nothing here is a utility bill; use it to understand the direction and size of changes.
Sources
- EIA-861 Sales to Ultimate Customers, 2015–2025 (released 2026-10-07)
- EIA-861M monthly state averages through Jul 2026
- NREL utility-by-ZIP lookup (2024)